Plum Passion® - European Classic High Voltage® Hair Colour – 118ml
Plum Passion® is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion® also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use.
For best results, we recommend pre-lightening your hair using a Manic Panic Flash Lightning® Hair Bleach Kit. Always follow the instructions included with each product.
Always perform a patch test 24 hours before using this product, as instructed on the packaging
Why You’ll Love It
- Bright results on pre-lightened blonde or platinum blonde hair
- Some shades may add a soft tint to darker hair – results vary
- Easy to use at home and helps condition hair while colouring
- Semi-Permanent formula with moisturising ingredients for a soft, vibrant finish
What is European Classic High Voltage® Hair Dye?
European Classic High Voltage® Hair Dye is a semi-permanent hair colour designed for bold, vivid tones. The formula is ready to apply, no developer needed.
Each shade is highly pigmented and gradually fades, offering creative flexibility without long-term commitment. For the brightest results, apply to pre-lightened or platinum blonde hair.
Outcomes vary based on hair condition and base colour.
Guilt-Free Glamour™
Made with vegan and cruelty-free ingredients, suitable for all hair types and textures.
Colour With a Conscience™: Manic Panic donates 15% of profits to charities supporting animals, people, and the planet.
Manic Mixology™ – Customise Your Colour
Get creative by blending Manic Panic shades or using the Pastelizer™ to soften your colour. Manic Mixology™ lets you create your own unique tones and signature styles.
Important: Always perform a strand test before applying a custom mix. Results may vary based on your hair’s base colour, condition, and mixing ratios. Custom blends are not guaranteed.
